EFFICIENCY OF INVESTMENTS IN THE PRODUCTION AND SALE OF PDC BRAND BITS
Aleksandr V. Spirkin — Director General of JSC «Universal Drilling», a.spirkin@unidrill.ru a.spirkin@unidrill.ru
Midhat M. Muhametshin — Development Director of JSC «Universal Drilling», a.spirkin@unidrill.ru a.spirkin@unidrill.ru

УДК 622.24
Key words: investment trends, risk factors, direct marketing, operating costs, cost reduction, competitive analysis, benefits.

РThe main issues and factors of investing in the production of drill bits, the main advantages of using branded products to PDC, the need for a strategic vision for the business to enhance customer value specialty products and equipment in the construction of wells are examined. The use of new types of bits and drill heads has economic efficiency.

EFFICIENCY OF INVESTMENTS IN THE PRODUCTION AND SALE OF PDC BRAND BITS
Aleksandr V. Spirkin — Director General of JSC «Universal Drilling», a.spirkin@unidrill.ru
Midhat M. Muhametshin — Development Director of JSC «Universal Drilling», a.spirkin@unidrill.ru

Key words: investment trends, risk factors, direct marketing, operating costs, cost reduction, competitive analysis, benefits.

The main issues and factors of investing in the production of drill bits, the main advantages of using branded products to PDC, the need for a strategic vision for the business to enhance customer value specialty products and equipment in the construction of wells are examined. The use of new types of bits and drill heads has economic efficiency.